MAIN SPONSOR
BOEM was born from the desire to offer an innovative drink in the panorama of new trends in the beverage sector. It entered the Italian market in June 2023, establishing itself as the Made in Italy drink that meets the latest consumer needs: drink less alcohol and drink better. It is a fresh and versatile Hard Seltzer, with a characteristic ginger note, an alcohol content of 4.5%, and so few calories that it is classified as the alcoholic drink with the fewest calories on the market: 28 kcal x 100 ml.
BOEM, led by Edoardo Tribuzio (CEO) and Matteo Giannetti (CMO), supported by the corporate structure made up of Leonardo Maria del Vecchio, Fedez, Lazza and Camillo Bernabei, has the aim of becoming synonymous with innovation in the beverage sector by building an identity of brand that stands out for quality, freshness and widespread presence, both in sales channels and in the culture of new generations. BOEM is at the service of dreamers, visionaries, who, thanks to innovation and daily courage, make the impossible possible.
SPONSOR
MTN (Montana Colors) is a pioneering company in the production of graffiti spray paints and has become an international reference brand in the urban art scene. Since its founding in 1994 in Barcelona, MTN has been instrumental in shaping and expanding the global graffiti subculture.
With its innovative approach and high-quality products, MTN has not only provided urban artists with exceptional creative tools, but has also significantly contributed to the establishment of graffiti as a legitimate and respected form of artistic expression.
With over 25 official MTN stores spread across the world, the company has achieved impressive global expansion starting from its manufacturing base in the Spanish city. Its success lies in offering a unique and original product that has captured the imagination of graffiti artists and enthusiasts around the world.
Urban Vision Group is a creative-tech media company aimed at innovating urban communication through the development of innovative projects, transforming cities into ever more stimulating and inclusive places, creating engaging experiences designed to bring value to the entire community and make urban life more vibrant and dynamic.
As a leader and pioneer in Out of Home advertising, with a heritage in fundraising aimed at the recovery of artistic heritage, Urban Vision Group is today also a creative hub: it deals with the creation of content, design and production, combining creativity, technology, and data to generate value for institutions, brands, and people.
Led by the CEO Gianluca De Marchi, Urban Vision Group promotes a sustainable urban renaissance that, through new modes of communication, unites the physical with the digital, the cities with each other, the suburbs with the centre, the present with the future, brands, and people with each other.
Continuously expanding, it operates in 18 countries and counts 6 offices in Italy, England, Spain, Portugal, and Switzerland.
Urban Vision Group is also the first media company with ISO 14064-1:2018 certification, which certifies the management system, monitoring, and reporting of its greenhouse gas emissions, and since 2022 has published the Sustainability Report. In 2024, it started the ESG journey and integrated Gender Equality Policies granted with PdR UNI 125:2022 certification.It is also certified UNI EN ISO 9001:2015, and is equipped with an Ethical Code and Organizational Model 231.
MEDIA PARTNER
ARTUU is a magazine that guides readers to discover the new widespread aesthetic languages and pop roots that shape and fuel the creativity and culture of our time.
Artuu is a magazine that talks about visual art, cinema and TV series, fashion and architecture, design, Digital Art and Artificial Intelligence, describing all the expressions of art without elitist or preconceived distinctions.
The ARTUU Magazine team is made up of contributors who embody different professions in the art world: critics, journalists, experts, curators but also young talents and art lovers. Together they offer an “other” point of view.
Press Office MNcomm
Via Atto Vannucci, 16, 20135 Milano
Viviana Pepe
+39 3466600299 viviana.pepe@mncomm.it
Marilena D’Asdia
+ 39 3423186664 marilena.dasdia@mncomm.it
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